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Point Of Sale Focus                                  RETAILING
                                                           SA








                           Arch Retail





           Systems launches Arch eStore






                       Offering an online shopping platform is all about offering customers
                        convenience and enhancing their shopping experience. The retailer
                        benefits strategically by retaining loyal customers and growing the
                                      business through an alternative channel.




                     ntil recently, online   Arch eStore – an integrated           through the process.
                     shopping in South      online shopping platform           •    Efficiency in executing the order
                     Africa only comprised                                         reduces operational cost and
                     about 2% of total      Spinnaker Software is the supplier     potentially increases profitability.
          Uretail sales. That               of Arch Retail Systems, a leading   •    Arch eStore enhances
          figure is low compared to China’s   retail management software           the customer experience
          approximately 20%. However,       solution operational in more than      due to smooth process
          the COVID-19 pandemic saw a       1 600 stores throughout southern       flow and accurate two-way
          surge of customers moving to      Africa. Its client base includes       communication.
          online shopping, with demand far   major national retail groups such   •    Customers have the option to
          outstripping supply.              as OK Foods, Cambridge Food,           either collect their order at the
                                            Jumbo Cash & Carry, Ultra Liquors,     store or have it delivered at
          This trend is expected to stay    Sefalana and President Hyper.          home.
          long after the pandemic is over.                                     •    Purchases done through Arch
          Customers used to the convenience   The strategy has always been to      eStore earn customers rewards
          will continue using online services.   ensure valued Arch users have the   through Arch Loyalty.
          Much of China’s strong growth in   edge in a highly competitive and   •    Arch eStore plays an important
          online shopping occurred after    ever evolving retail landscape.        role in visibility in our digital era,
          the 2008/2009 Avian Influenza                                            thus enhancing company and
          pandemic.                         The latest addition to the Arch        store brand.
                                            suite of products is Arch eStore.   •    Integration assists retailers to
          Customer-centricity wins          Integrating Arch eStore with in-store   align with the modern trend of
                                            Arch Retail facilitates a seamless     using devices such as mobile
          The future belongs to those       flow from the customer placing the     phones and handheld computers
          retailers whose strategy is directed   order online to the store dispatching   as a means to link to back-office
          by customer-centricity. Customer-  it. Arch Products (“Arch”) offers     systems.
          centric retailers learn from others’   an integrated retail management
          mistakes, transform operational   solution which is rich in functionality   Says David Geldenhuys, Marketing
          weaknesses into strategic strengths   to give Users the Edge by improving.   Executive at Spinnaker: “We are
          through innovation, and regard                                       excited to launch Arch eStore, the
          people as more important than     Arch eStore, as an integrated      latest addition to our Arch suite
          products.                         solution, offering the retailer the   of products. We foresee it playing
                                            following benefits:                an important role in providing the
          Customers are moving online, and                                     customer with convenience, while
          retailers have the opportunity to   •    Integration reduces the     the retailer retains loyal customers
          invest in solutions that allow them to   administrative burden since   and grows the business through an
          follow suit.                          information flows seamlessly   alternative channel.”

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